DX Stories and Insights

The story of our first steps into the Swedish market.

Join us as we delve into Benedikte Schuitema's pivotal role at Fram Kino, where tradition meets innovation, shaping the cinematic landscape in Bodø, Norway, one screening at a time.

Dive into the latest trends shaping cinema marketing with insights from the recent #DXTalks featuring Martin Berg (DX CEO), Jan Runge (DX consultant), and guest Nikolaj Mathies, CEO of Vievo Media.

DX is now fully compliant in Sweden, and it was quite a journey! Read the story of how we entered one of Europe's most complex compliance regulations countries.

Authenticity and Personalizaiton are certainly hot topics when it comes to marketing across all industries. Dive into how these two important strategies are relevant for the cinema industry today.

In January 2023, DX implemented "No Meeting Thursdays". Our experiment has transformed Thursdays into a day of uninterrupted deep work, receiving overwhelmingly positive feedback from DXers across various departments, illustrating the impact of this

Social media is an important tool for cinemas to leverage when thinking about how to drive admissions. Dive into this exploration of how social media can be a part of your 360 cinema marketing effots.

Explore the game-changing benefits of integrating a Theatre Management System (TMS) into your cinema operations. Learn how automated syncing streamlines workflows, reduces errors, and enhances the overall cinema experience.

Learn to create a consistent cinema brand, leverage your social media channels, personalize your marketing, enhance the customer experience, and employ event marketing tactics. With tips for beginner, intermediate, and advanced marketers.

As we embark on a new year filled with promise and change, our Head of Marketing shares her reflections on the marketing trends that will shape the cinema industry in 2024.

Want to know all about the cinema industry events happening around the world? Look no further – we have you covered!

Join our CEO, Martin Berg, for a brisk exploration of 2023's cultural shifts, industry challenges, and the innovation avenues awaiting us in the cinematic journey of 2024.

Read the story of Sergio Chavez, cinema manager who leverages the power of operations and data to keep things smooth at Tynset Kino — while focusing on powering great cinema-going experiences.

12 film and book recommendations from our team, for you to enjoy during your winter break. Which one do you want to start with?

Uncover efficient ways to increase revenue with concessions sales — from diversifying your offering to optimising your kiosk workflows. Read on to learn how we help you bring more efficiency with our DX platform.

Discover how Clarissa Bergh transformed Lillehammer Kino into a thriving community space through social media, events, and community-led partnerships. And how DX supports her creative projects with the right operational setup.

Takeaways from UNIC Cinema Days 2023 and a deep dive into the variety of ideas to create experiences and build communities around your cinemas.

Choosing your next cinema management solution can be a hard process. That's why we're exploring the main potential objections and criteria to take into account. And how DX solves them.

For cinemas like Vega Scene, optimisation features like what DX provides are invaluable. Learn how Vega Scene is a catalyst for transforming Norway’s cinema experience. 

In the realm of customer success, it's the experience that counts. Let's look back at how our CS team evolved, from a process-refining compass to architects of customer knowledge and seamless operations.

Discover how real-time performance data combined with the right level of automation simplifies your cinema reports — from box office and concessions data, to insights that help you grow.

With the right cinema management solution for your cinema business, you save time and resources — so you can power great experiences for your audiences. Read on to find out why and how.

Explore all the ways the DX solution can help your cinema business grow in a sustainable and scalable manner. And how we do it.

Explore the dynamic convergence of Artificial Intelligence and Web3 technology, and discover how these two transformative forces can reshape the entertainment industry. And more.

Meet Carl Gustav Pettersson, an experienced cinema manager growing Söderköpings Bio (Sweden) through the power of community and cultural exchanges. Read his story!

A mobile-optimized cinema management solution enables you to keep everything on track, even on the go. Discover the main benefits of a cloud-based, mobile-optimised solution, while learning more about the DX approach to it.

From optimising ticket sales and scheduling to using big data to predict customer wants and needs, the cloud is the new frontier for cinema owners looking to provide an unparalleled experience to their guests.

From delving into the nuances of regulatory, IT, and cinema industry compliance to exploring the benefits of compliant-first software, let's explore how embracing it now can safeguard customer trust and data security for your cinema.

For moviegoers, the experience of watching a movie on the big screen rather than at home is vital. Here’s how cinemas can cater to that demand and power great experiences through personalization, efficiency, and knowing your audience.

As we look back on our 25 years of experience in the cinema industry, we also look towards our future and our vision. That's what we wanted our brand to reflect. It was time for a refresh!

Time flies when you’re soaking up the latest in the #cinemaindustry. Here are our DX team's highlights from CineEurope 2023.

Léo Jeusset, who has recently completed his first year at DX as a Senior Software Engineer, shares the lessons he has learned from pursuing his passions for music and sailing.

Meet Martin Øsmundset - a creative cinema manager who nearly quadrupled the number of visitors of his small cinema in the Norwegian town of Ås in a few years. He did it thanks to his community-building approach, while leveraging the DX platform.

Cinema managers, you need a software solution with integrated data access and analytics to grow admissions in accordance with your cinema’s profile. Here’s how.

The "fail fast" mindset has many interpretations throughout the tech industry. At DX, we believe that daring to try and continuously iterating makes us better as a team, as a product, and as a company. Read on to find out how we approach failing fast

From ChatGPT to photorealistic computer-generated images, artificial intelligence (AI) has become a popular mainstream topic. In the first part of this two-part series, we gave you a short and simplified view of the latest developments in AI and how

CinemaCon 2023 has brought many strong debates and great insights for our industry — and we wanted to share some of them with you.

From ChatGPT to photorealistic computer-generated images, artificial intelligence (AI) has become a popular mainstream topic. In this two-part series, we want to give you a short and simplified view of the latest developments in AI and how it already

As a cinema manager, you spend a lot of time troubleshooting your film scheduling. From finding the correct information about a new release to making sure everything is right on your cinema's website. With a cinema software solution that has a film d

Despite positive signs of a global return to pre-pandemic box office numbers, the recent turmoil has caused cinemas to look harder at both short and long-term strategies to safeguard their businesses and build more loyal audience bases. To mitigate t

We’re starting a new series spotlighting cinema managers who are powering great experiences in their venues and building their audiences through community engagement. Meet Anita, who is embracing Norway’s kulturhus model to help promote her cinema as

Fanfiction is no longer just a small corner of the internet for sci-fi geeks and fantasy nerds to live out their fandom dreams. The influence of fanfiction, and the fans that write it, on the entertainment industry is getting stronger every day. The

Sustainable practices are becoming front and center in the cinema industry. Our team was at the UK Cinema Association's conference on Greening the Big Screen Experience and has a lot to share — from cinemas leading by example to ways in which we can

Increased sustainability in cinemas powers great experiences for all.

The Republic of Ireland is a thriving market, currently dominating the film awards season and experiencing a healthy, post-pandemic cinema bounceback. The time is right for DX to look to Ireland as a priority market, with its mix of family-run local

Discover key areas to look into to engage and provide a 360 experience for Gen Z audiences as a cinema manager. We’ve interviewed 8 women in the cinema industry, from marketing experts in technology companies to a cinema operator, to offer more actio

Audience data is a game changer to personalize moviegoing experiences, inform content investment and even adjust pricing models. Is it time for cinemas to leverage that data and improve both the customer experience and their revenue?

As we’re expanding into new markets, we’re excited to share our journey of discovery with you. First up in our series is Sweden! Learn how we prepared for entering a market that has played a monumental role in the history of world cinema, while uncov

Cinema operations vary from market to market and even cinema to cinema. How does DX manage to expand its business in the face of so many challenges? Learn how our business development team generates new opportunities for growth throughout the cinema

Christian Sakshaug, our Chief Technology Officer, shares how he works to try to achieve work-life integration. By following this approach, he hopes to provide ideas and motivation for others to be themselves and focus on self-development and reflecti

Emma Jamieson explores the future of cinema and how exhibitors and distributors can work together to fill the marketing gap. With the radical evolution in audience consumption habits over the past decade, how are film distributors and exhibitors usin

“Family” can be a loaded word in both positive and negative ways. Discover why at DX we instead think of ourselves as a top-level sports team aiming for a world championship.

As DX expands globally and drives forward with an innovative hardware-software solution for cinemas, we’ve joined up with some amazing partners to help us grow and provide the best customer service that we can. We’d like to share with you how our par

DX looks at what 2023 will bring for our company, our industry, and the people we share great experiences with. Our CEO, Martin Berg, looks ahead at the future of the cinema industry and our company.

Live event ticketing is exploring utilizing NFTs to solve long-term sales issues and unlock potential new marketing and fan engagement opportunities. Cinemas can learn from the live event industry’s experiments about how to deliver exclusive experien

There has been much speculation about the technology that will bring web3 and metaverse into reality. However, community-driven content will be the engine that will introduce web3 to users around the world. How can cinema tap into the next phase of w

The ideal software for cinema operations will only work with the right hardware for the job. Dx has a solution for that – we’ll provide our customers with our software and customized hardware to ensure peak performance.

Multiplexes are still struggling with issues like drawing audiences to see a much-smaller slate of blockbuster releases. With multiplex chains facing an inevitable shifting business model, what can they learn from thriving independent cinemas? Two in

We’re in the mood to celebrate at DX. Learn how we decided to move forward by creating an entirely new product based on our 25 years of experience. We’re confident that major decision will boost our ability to provide unparalleled support to our curr

Meet Laura and Jenny, two marketing experts in the cinema industry who will periodically be sharing their views based on all things marketing in this blog series. Learn from their successful approaches to marketing in an industry where executives hav

One popular tool to enhance cinema operations is self-service concession kiosks. However, these devices are an expensive investment, so cinemas that use them should strive to use them effectively. In our dedication to helping cinemas succeed, DX cond

Over the last 25 years, DX has developed the premier cinema operations software to help improve the cinematic experience. But we didn't do it all on our own. Here's a look how our customers in our original market, Norway, helped us grow into what we

A global expansion requires the best talent from around the world. Learn how we took advantage of the opportunity presented by remote work requirements to build a stronger team – and how that helps our employees find better balance in their lives.

In partnership with Lillehammer Kino, DX has conducted a case study on how to drive audiences for a romantic comedy, in the era of Blockbusters or lack thereof. Lillehammer Kino's Cinema Director, Clarissa Bergh and DX's head of Marketing, Jenny Sido

Recently, major studios have been partnering with studios to give away NFTs with films like "Top Gun: Maverick" and "Thor: Love and Thunder." But why are studios just giving away NFTs when some have been selling for millions of dollars? We’re all tes

When using an innovative, constantly-refreshing product like DX’s cloud-based cinema operations software, maintaining and upgrading a cinema’s software to ensure up-to-date security and stability is our responsibility. When new features are added, ci

The pandemic shaped a lot of reflection and change for many saas companies. Discover how we restructured our product team into a well-oiled machine, designed with a future-proof mechanism to build the latest and most relevant technology for our custo

It’s very possible that one of the biggest benefits of the cinema experience that don’t immediately come to mind – not the big screen, powerful sound system, delicious popcorn, or seeing the newest releases, it’s that cinema is one of the few serene

Most people go to the cinema on the weekends. More people are buying their cinema tickets online. Blockbuster movies are making a comeback in 2022. We know all this. If you think these assumptions are all you need to know about marketing and advertis

Cinema is back and CineEurope confirmed it. Check out what our impressions and takeaways were from Europe’s biggest conference dedicated to the cinema industry. Key messages include cinema is back, movies for wider audiences, innovate to engage young

Ever wondered how Microsoft Office grew to the power they now have? Young professionals started to use Excel or other MS Office products, while their older peers were still using older systems. These young professionals advanced in their careers, bro

Can a tech company that has been around for a quarter of a century truly have the energy of a start-up? This article explores our 25 year history along with how we look to the next 25 years, because we are only getting started when it comes to drivin

Beneath the surface of the animal profile pictures embodying the rise of NFTs, some significant innovations are happening in the entertainment industry. Wouldn’t it be cool if you could own your next superhero? In this post, CEO Martin Berg explores

There has been much talk about the idea of the “Metaverse” in technology sectors lately, but the futuristic concept is somewhat difficult to grasp—particularly in how it might affect the way individuals will interact with each another in both the rea

Every ticket purchased by a patron for a movie at your cinema becomes an opportunity to collect essential data on your local customer base. That data can then help you convert occasional moviegoers into frequent patrons of your cinema.

As a cinema enthusiast and expert, you know just how fun and exciting working in this industry can be. You want your customers to share in that same excitement and enjoy every experience of visiting your establishment.